Zumba Wear careers : Social Media Specialist
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Career opportunity :
Social Media Specialist
As a Social Media Specialist you understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel.
You are responsible for the devising strategy, community management, creative directing, copywriting and analyzing the data.
Job description :
- Fluent in English in communication and writing.
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
- Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Collaborate with sales and marketing teams to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Monitor SEO and customer engagement and suggest content optimization
- Monitor customer communication through social media platforms, and help directing to the right customer care
- Moderate user-generated content in line with the moderation policy
- Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Work with copywriters and designers to ensure content is informative and appealing
- Bolster your network by interacting with industry professionals and influencers via social media
APPLY HERE